Inspired by the British football culture, Umbro released their SS25 collection

After long time of waiting, finally the Umbro’s SS25 is launched, Designed by Slam Jam for the football sportswear style, the knightly design appears in the center of Umbro’s latest campaign.

Last Summer when the Slam Jam official designer shared an promo image of the chainmail Umbro jersey, the most of media thought that the upcoming capsule will be full of football items, But this late morning it’s all clear about the pieces.

This one is packed, arrives with Thick all-black windbreakers and formal quarter-zip jackets nod to the football arena’s watchmen, kaleidoscopic jackets, polos, jerseys, and hats are fitted for the sport’s devotees. Meanwhile, “Only Football” hoodies and “Hard Time” T-shirts round out the eclectic ready-to-wear lineup.

This collection drop shows the connection level of football culture with fashion. Inspired by stadium security, seamlessly blending formalwear with sportswear in their signature style, it pays homage to heraldry, check patterns, and crafts a fresh narrative by reimagining the aesthetic of security personnel. Staying true to the football-driven DNA of the Manchester-based brand (Umbro).

The collection is not what we get every day or month, it’s special. More than that, it represents the football lifestyle under the British culture. Most of those Items are sold out now, but some are still available.